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Mid-Century Art by Duke
Roscoe "Duke" Reading was a renowned commercial artist and owner of Reading Display in Boise, Idaho for over fifty years. He was a sign painter, display creator and most importantly, an artist.
Please follow the *link near the bottom of the page to read a column written about Duke and his art.
We are excited to announce that some of his hand drawn and lettered Mid-Century art is now available!
(Watermarks are for image protection only and will not be on products.)
The holiday season is right around the corner! We have left our best sellers in the store, but there are other great holiday cards and non-seasonal cards available.
We offer *Free Shipping within the USA!
Note: The price listed is for a single card. Click on the cards for buying options. That pricing is the same for the cards not featured in the store.
(*for card orders over 50, please use the contact form before placing order for pricing and shipping details.)
Other holiday cards
1960's Steeple
1940's Wintry Church
Classic Mid-Century Modern
Non-seasonal Cards
From the ghost town
Silver City, Idaho.
*Here is a link to a column written about Duke Reading and why Mid-Century Art by Duke was created:
https://www.idahopress.com/tim-woodward-commercial-art-a-mini-history-lesson/article_54897ebc-a99d-11ee-b8c7-bb5fa001664c.html
About the Artist
Duke was a master of hand painted theater art. In the early days of cinema, advertisements were hand painted on wooden boards by artists. Duke painted this in 1931 for the Pinney theater in Boise, Idaho.
Sometimes the movie advertisements were more elaborate like the one painted in 1939.
Duke was drafted during World War II. In addition to being a soldier, he was an artist for the Army.
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