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Mid-Century Art by Duke
Roscoe "Duke" Reading was a renowned commercial artist and owner of Reading Display in Boise, Idaho for over fifty years. He was a sign painter, display creator and most importantly, an artist.
Please follow the *link near the bottom of the page to read a column written about Duke and his art.
We are excited to announce that some of his hand drawn and lettered Mid-Century art is now available!
(Watermarks are for image protection only and will not be on products.)
Mid-Century Home
Product Details
The artist created this card in 1952 for the first Christmas he and his family spent in their new home. He would continue to live there for nearly 40 more years. This card, with the Santa, the car and the home itself, is a wonderful example of what Mid-Century art is all about.
Inside text: May the warmth of home fill your season
Card Size: 5” x 7” (folded) and includes an envelope.
All cards are professionally printed. The outside is glossy coated and the inside is uncoated for a smooth writing surface.
The images on all cards and other products are authentic Mid-Century artwork produced from the 1940s to the 1970s. The art is hand-lettered and drawn.
Note: The watermarks are for image protection only and will not appear on any products.
Other holiday cards
1960's Steeple
1940's Wintry Church
Classic Mid-Century Modern
Non-seasonal Cards
From the ghost town
Silver City, Idaho.
*Here is a link to a column written about Duke Reading and why Mid-Century Art by Duke was created:
https://www.idahopress.com/tim-woodward-commercial-art-a-mini-history-lesson/article_54897ebc-a99d-11ee-b8c7-bb5fa001664c.html
About the Artist
Duke was a master of hand painted theater art. In the early days of cinema, advertisements were hand painted on wooden boards by artists. Duke painted this in 1931 for the Pinney theater in Boise, Idaho.
Sometimes the movie advertisements were more elaborate like the one painted in 1939.
Duke was drafted during World War II. In addition to being a soldier, he was an artist for the Army.
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